My Story

My Story
Having been immersed in the diamond industry for over a decade, my journey evolved from wholesale dealings to engaging directly with end users through Instagram while still maintaining our supplier connections and price tags.

Working directly with customers, despite being more time-intensive, is my absolute joy. Being a people’s person, it really is my calling in life and it’s amazing to constantly connect with so many diverse people from all kinds of unique industries and interesting backgrounds across the globe!

Transparency and authenticity are at the core of everything I do. I’m constantly refining my business while staying true to myself—always striving for honesty and growth.

On Instagram, while aesthetic appeal is great, I’m here for so much more than just likes and follows. My aim? Empowering you with knowledge! I want every customer worldwide to feel confident and guided through their jewellery journey, ensuring it’s both a relaxing and memorable experience.

My passion lies in education and shattering negative stereotypes within the jewellery industry. Through my social platforms, I aim to provide an authentic peek into the jewellery world, promising a pressure-free, worry-free and overall, delightful buying experience.

Grateful for the trust you’ve placed in me, I’m dedicated to providing exceptional service and exceeding your expectations. Let’s make your diamond jewellery dreams a reality!